September 27 2018
BUSINESS NOT
AS USUAL
Reset what you do about growth, now.
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About the Event
We’ll see more change in the next 5 years than we saw in the last 40. People are increasingly conscious that the companies they buy from have a purpose beyond profit, yet still expect products and services to be instantly available and offer value for money. And as growth becomes harder to find, trade customers are consolidating and becoming more sophisticated. That’s tilting the balance of power and transforming traditional buyer-supplier relationships. So, what do we do about these changes? To stretch your thinking and generate ideas, we’re creating a forum with a group of commercial leaders under the theme Business Not As Usual: reset what you do about growth, now. You’ll get inspiration from trends experts and hear from senior leaders of some of the world’s most successful organisations. Most importantly, you’ll discuss these commercial challenges with your peers, make sense of what you’ve heard and come away with actions you can take, immediately.
What we’re exploring
Trends
The trends that are shaping our business future
Strategy
What these trends mean for commercial strategy
Growth
The new engines that are creating sustainable growth
Complexity
How to make sense of the commercial complexity
Speakers
Bjorn Bernemann
VP/General Manager PepsiCo Lipton Partnership Europe & Sub-Sahara Africa
Frederico Luna
Global Industry/Vertical Lead, Amazon
Thimon De Jong
Keynote Speaker, Strategic Foresight Expert
Emma Beale
Head of Own Brand Strategy, Waitrose
Joe Llewellyn
UK Head of Commercial Marketing, Vodafone
Dan Robinson
Managing Director, Europe Export & Global Duty Free, Heineken Brouwerijen B.V.
Luigi Matrone
Founder & CEO, eBusiness Institute
Schedule
Thursday, September 27th
12: 00 PM
Lunch
Lunch
1: 00 PM
Session One
Future human behaviour in the connected society
Thimon de Jong, strategic foresight expert and passionate, interactive speaker
Session Two
Making health a key driver for Waitrose
Emma Beale, Own Brand Strategy, Waitrose
Session Three
Finding new engines of growth
Panel discussion with:
Luigi Matrone, Founder & CEO, e-business Institute
Frederico Luna, Global Industry/Vertical Lead, Amazon
Bjorn Bernemann, VP/General Manager PepsiCo Lipton Partnership Europe & Sub-Sahara Africa
Session Four
Moving faster in the search for growth
Dan Robinson, Managing Director, Europe Export & Global Duty Free, HEINEKEN
Session Five
Building a customer-centric business
Joe Llewellyn, UK Commercial Director, Vodafone.
6:00 PM
Networking
Cocktails & finger food
Venue
The Conservatorium Amsterdam
Venues don’t get much more inspiring than the Conservatorium in the centre Amsterdam. The world’s most creative capital has a venue that’s equally imaginative.
Venue address
Van Baerlestraat 27, 1071 AN Amsterdam, Netherlands
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