September 27 2018
Reset what you do about growth, now.
About the Event
We’ll see more change in the next 5 years than we saw in the last 40. People are increasingly conscious that the companies they buy from have a purpose beyond profit, yet still expect products and services to be instantly available and offer value for money. And as growth becomes harder to find, trade customers are consolidating and becoming more sophisticated. That’s tilting the balance of power and transforming traditional buyer-supplier relationships. So, what do we do about these changes? To stretch your thinking and generate ideas, we’re creating a forum with a group of commercial leaders under the theme Business Not As Usual: reset what you do about growth, now. You’ll get inspiration from trends experts and hear from senior leaders of some of the world’s most successful organisations. Most importantly, you’ll discuss these commercial challenges with your peers, make sense of what you’ve heard and come away with actions you can take, immediately.
What we’re exploring
The trends that are shaping our business future
What these trends mean for commercial strategy
The new engines that are creating sustainable growth
How to make sense of the commercial complexity
VP/General Manager PepsiCo Lipton Partnership Europe & Sub-Sahara Africa
Global Industry/Vertical Lead, Amazon
Thimon De Jong
Keynote Speaker, Strategic Foresight Expert
Head of Own Brand Strategy, Waitrose
UK Head of Commercial Marketing, Vodafone
Managing Director, Europe Export & Global Duty Free, Heineken Brouwerijen B.V.
Founder & CEO, eBusiness Institute
Thursday, September 27th
12: 00 PM
1: 00 PM
Future human behaviour in the connected society
Thimon de Jong, strategic foresight expert and passionate, interactive speaker
Making health a key driver for Waitrose
Emma Beale, Own Brand Strategy, Waitrose
Finding new engines of growth
Panel discussion with:
Luigi Matrone, Founder & CEO, e-business Institute
Frederico Luna, Global Industry/Vertical Lead, Amazon
Bjorn Bernemann, VP/General Manager PepsiCo Lipton Partnership Europe & Sub-Sahara Africa
Moving faster in the search for growth
Dan Robinson, Managing Director, Europe Export & Global Duty Free, HEINEKEN
Building a customer-centric business
Joe Llewellyn, UK Commercial Director, Vodafone.
Cocktails & finger food
The Conservatorium Amsterdam
Venues don’t get much more inspiring than the Conservatorium in the centre Amsterdam. The world’s most creative capital has a venue that’s equally imaginative.
Van Baerlestraat 27, 1071 AN Amsterdam, Netherlands
How to drive growth when everything is a moving target
We know the world of our customers, shoppers, consumers, patients is changing fast. So fast it’s daunting. We also know that unfortunately, many businesses are simply not set up to respond well in this dynamic environment..
Why do so many Category visions fail to stick?
Category Management is a bona fide veteran of the CPG world. So surely most businesses know exactly which category drivers are the most important to their own growth strategy, right? Wrong..
Is shopper marketing dead?
Many of our clients ask us to help “embed shopper in our business”, or to “make the case for shopper marketing”, and that’s an entirely valid request. However, will it be enough of a step forward?
Overcome the threat within your Company: Integrate Marketing & Sales
As growth becomes more elusive, only those companies that are able and willing to adapt their business organization and leadership to the new digital reality will survive and thrive.
Worms & crocodiles vs. “business transformation”
“Agile” is the latest shiny object. Every business is adopting agile ways of working, with “scrums” and “squads” abounding. For some businesses this will be absolutely the right thing to do, but it can’t be for everyone. For some businesses, there is another way.
A simple recipe to evolve your organisation for growth
To keep growing, organisations need to refocus on how to really make life better for people. In short, we need to go back to putting the people we serve at the heart of all our thinking, and relentlessly removing the barriers to that within these organisations.